April 20, 2018

“Achieve anything” with Lift

The co-founders and the minds behind Twitter are starting another project in the social-media arena. Biz Stone, Evan Williams and Jason Goldman are helping launch this product under their company called “The Obvious Corporation“. The project, dubbed “Lift”, is speculated to be a type of goal / achievement platform. They will join forces with the current Lift team of  Tony Stubblebine and Jon Crosby. Right now, the site only has a landing page with a hotel-like elevator with the tag line “Achieve anything”.

There’s not much you can do but submit your email address to be notified of any Lift.do news. Once you do, you will receive an email stating the following:

Hey there, thanks for signing up for the Lift Beta!

We’re not ready to let people in yet, but when we are, we’ll make sure you get an early invite.

What is Lift? We’re interested in ways new technology can help unlock human potential, especially through the use of positive reinforcement. That’s all we can tell you right now.

So, since we don’t have a ton to tell you about Lift the product, here’s a little bit about Lift the company:

We’re a small San Francisco-based startup. There are three of us full time, Tony Stubblebine (me), Jon Crosby, and Connor Montgomery. We also have some part-time support from the folks at Obvious. If you want to get in touch with us, I’m probably the best person to reach: tony@lift.do

Look forward to connecting with you again soon!

Tony Stubblebine


What is it exactly?…

Prior to be calling Lift, it was called Mibbles. The Mibbles website, GetMibbles.com, now redirects to Lift.do. What was Mibbles? According to ReadWriteWeb, Mibbles was described as “a very simple tracking and encouragement tool“. While there are no revealing details about what Lift will do, we can probably assess that this will do something very similar to Mibbles. We can also get some hints on The Obvious Corporation website. On Obvious.com, you can read that “Tony Stubblebine and Jon Crosby have created an interesting new application for unlocking human potential through positive reinforcement.”  ReadWriteWeb also speculates that:

You’re shown a stream of accomplishments by people who have similar goals, you’re encouraged to give yourself an award for any accomplishments you’re willing to claim publicly – then you get simple positive re-enforcement for those accomplishment.

While this will have applications for public consumption, this will be most effective in a corporate intranet since it will encourage everyone to acknowledge everyone else’s achievements, whether big or small. This sounds like a good idea, but you should also read our article about a study that says that non-”agreeable” (jerks) employees getting paid more.

The Disagreeable Businessman
(Remember this guy?)

Looking at the already crowded social media market, Lift would do good to stick to the corporate intranets and give such products such as Salesforce’s Chatter a run for their money.

The Team..

Looks like the current lift team comprises of Tony Stubblebine and Jon Crosby, two developers who met while Stubblebine was in St. Louis working on a team of web developers. They will be joined by Connor Montgomery, who helped them build the prototype during the summer, and are looking for a fourth member. The lift team will be assisted by The Obvious Corporation with strategy, design, funding, recruiting. The Obvious corporation is comprised of the minds behind Twitter as mentioned above: Biz Stone, Evan Williams and Jason Goldman. They have been joined by Susan Wu and Don Neufeld.

Right now, Lift.do is in private beta with a prototype. According to Stubblebine’s blog, “We do have a prototype, but we’re a long way from opening the doors”. The public will have to be content to submit their email address and wait for more news.


  1. “Love is the triumph of imagination over intelligence.” ~ H. L. Mencken

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